Gain intelligence on attitudes, buying behaviors and retail performance with the world’s richest tech and durables insights.
Navigate the new abnormal
Access unparalleled market intelligence on what’s driving the post-lockdown economy, to plan with confidence. #MasterTheCrisis
Navigate to the new normal with FMCG shopper insights
Navigate to the New Normal with FMCG shopper insights that identify opportunities and mitigate risks - #MasterTheCrisis
Evaluate your channel strategy with GfK Distribution Radar
Evaluate your channel strategy now and recover quickly in the ‘new normal’ landscape
Tap into the tactical power of weekly POS insights.
Frequent insights into sell-out performance lets sales, marketing and product teams act quickly to optimize promotions, launches and exploit seasonal events.
Localize your e-commerce strategy for global success.
Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally.
Get inside the mind of your consumer
From trigger to drivers to decisions; diving deeper into purchase behavior insights will ensure smarter, faster business decisions.
Consumer decision-making is changing.
Navigate the new abnormal
Navigate to the new normal with FMCG shopper insights
Evaluate your channel strategy with GfK Distribution Radar
Tap into the tactical power of weekly POS insights.
Localize your e-commerce strategy for global success.
Get inside the mind of your consumer
GfK. Growth from Knowledge
For more than 85 years, we have connected science and data to help our clients around the world solve their business questions. By adding advanced AI, we can now provide you with actionable recommendations for key decisions about consumers, markets, brands and media that drive your marketing, sales and organizational effectiveness. That’s why we promise to you “Growth from Knowledge”.